The Future of Ambassador
At the beginning of October, Ambassador announced that their referral platform was being sunset and would no longer be supported as of September 2021. Since the announcement, the platform has changed hands, yet the lack of support and expertise is still a major concern, and the future of the platform remains uncertain. Since referral programs are often a critical component of an organization’s growth and acquisition strategy, many brands are eager to migrate their programs as soon as possible to keep their programs running smoothly.