How to Leverage the Power of Brand Champions
“The purpose of a business is to create a customer who creates customers.”
When was the last time you tried a product after ...
What Subscription Services Are Getting Wrong About Customer Loyalty
Whether you want a box of clothes, oatmeal, slime or noodles, access to the biggest music library on the planet, or a tool to h...
3 Steps to Loyalty Program Personalization
The numbers are in, and the impact is clear. “Personalization” isn’t just a marketing buzzword anymore, but a strategy that the...
Loyalty Programs for Customer Retention
If you had a leaky bucket, would you try and fill it with water?
Or would you patch the holes first?
Chances are, you’d f...
What is Retention Marketing?
Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...
Loyalty Programs to Maximize Customer Lifetime Value
Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving.
Why? As the cost of...
What Customers Want from Your Loyalty Program
The average consumer is enrolled in 13.4 loyalty programs, but only active in half of them.
Why? Too many loyalty programs a...
Essential Loyalty Marketing Statistics for 2019
Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...
What Does Incentive Marketing Look Like for a Digital Business?
In the 18th century, American retailers offered copper tokens to customers after a sale. These tokens could be redeemed for fut...
5 Ways to Boost Your Reward Redemption Rate
How do you know if your loyalty program is working? By how many customers have enrolled? How many are actively participating?
...