4 Signs It’s Time to Switch to SaaSquatch

You don’t need to feel stuck with your referral provider If a platform like SaaSquatch is what you need, don’t let switching co...

Referral Reward Tiers: The secret to a better ROI

When it comes to word-of-mouth marketing, not all customer referrals are created equal. So why always offer the same rewards? I...

How to Leverage the Power of Brand Champions

“The purpose of a business is to create a customer who creates customers.” When was the last time you tried a product after ...

What Subscription Services Are Getting Wrong About Customer Loyalty

Whether you want a box of clothes, oatmeal, slime or noodles, access to the biggest music library on the planet, or a tool to h...

3 Steps to Loyalty Program Personalization

The numbers are in, and the impact is clear. “Personalization” isn’t just a marketing buzzword anymore, but a strategy that the...

Loyalty Programs for Customer Retention

If you had a leaky bucket, would you try and fill it with water? Or would you patch the holes first? Chances are, you’d f...

What is Retention Marketing?

Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...

Loyalty Programs to Maximize Customer Lifetime Value

Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving. Why? As the cost of...

What Customers Want from Your Loyalty Program

The average consumer is enrolled in 13.4 loyalty programs, but only active in half of them. Why? Too many loyalty programs a...

Essential Loyalty Marketing Statistics for 2019

Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...