Winning Back Lost Customers: 5 Tips for Success

When all it takes is a username and password, customers can start engaging with your digital product, app or service faster tha...

What is Customer Lifecycle Marketing?

Survival in the digital economy isn’t just about who can acquire the most customers, but who can keep them coming back over tim...

Loyalty Points: The Traditional Reward for Modern Growth

Loyalty points have been around since the inception of rewards programs. Many of us are familiar with the concept of collecting...

4 Signs It’s Time to Switch to SaaSquatch

You don’t need to feel stuck with your referral provider If a platform like SaaSquatch is what you need, don’t let switching co...

Referral Reward Tiers: The secret to a better ROI

When it comes to word-of-mouth marketing, not all customer referrals are created equal. So why always offer the same rewards? I...

How to Leverage the Power of Brand Champions

“The purpose of a business is to create a customer who creates customers.” When was the last time you tried a product after ...

What Subscription Services Are Getting Wrong About Customer Loyalty

Whether you want a box of clothes, oatmeal, slime or noodles, access to the biggest music library on the planet, or a tool to h...

3 Steps to Loyalty Program Personalization

The numbers are in, and the impact is clear. “Personalization” isn’t just a marketing buzzword anymore, but a strategy that the...

Loyalty Programs for Customer Retention

If you had a leaky bucket, would you try and fill it with water? Or would you patch the holes first? Chances are, you’d f...

What is Retention Marketing?

Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...