What is Loyalty Marketing?

According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% ...

5 Proven Customer Retention Strategies to Try Out

Maybe you already know that a 5% increase in customer retention can lead to a 25-95% increase in profit. Maybe you’ve already l...

Create a Complete Customer Loyalty Marketing Strategy

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey ...

How to make the most of your marketing budget during a downturn

We all sort of knew this was coming, didn’t we? The time has come to figure out how to make the most of your marketing budget d...

How to Leverage the Power of Brand Champions

“The purpose of a business is to create a customer who creates customers.” When was the last time you tried a product after hea...

Level Up Your Referral and Loyalty Programs with Gamification

Video games can make the world a better place. Jane McGonigal convinced many of us of this in her Ted talk. So if they can make...

Winning Back Lost Customers: 5 Tips for Success

When all it takes is a username and password, customers can start engaging with your digital product, app or service faster tha...

What is Customer Lifecycle Marketing?

Survival in the digital economy isn’t just about who can acquire the most customers, but who can keep them coming back over tim...

Loyalty Points: The Traditional Reward for Modern Growth

Loyalty points have been around since the inception of rewards programs. Many of us are familiar with the concept of collecting...

4 Signs It’s Time to Switch to SaaSquatch

You don’t need to feel stuck with your referral provider If a platform like SaaSquatch is what you need, don’t let switching co...