What is Retention Marketing?
Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...
Loyalty Programs to Maximize Customer Lifetime Value
Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving.
Why? As the cost of ad...
What Customers Want from Your Loyalty Program
The average consumer is enrolled in 13.4 loyalty programs, but only active in half of them.
Why? Too many loyalty programs are ...
Essential Loyalty Marketing Statistics for 2019
Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...
What Does Incentive Marketing Look Like for a Digital Business?
In the 18th century, American retailers offered copper tokens to customers after a sale. These tokens could be redeemed for fut...
5 Ways to Boost Your Reward Redemption Rate
How do you know if your loyalty program is working? By how many customers have enrolled? How many are actively participating?
...
Course Overview: The Digital Loyalty Academy
To supplement your learning, interactive quizzes and assignments throughout the course let you apply your new knowledge and col...
Introducing the Revenue Stack
Revenue is the lifeblood of every company. Without it, there is no business to run. With it, most problems are solved.
Howe...
8 Things Every Loyalty Program Needs to be Successful
If you’ve ever baked bread before, you know there are a few critical ingredients. Without yeast, the dough won’t rise. Without ...
The Anatomy of a Loyalty Program
If you've read our blog before, you know that we talk about loyalty programs a lot.
It’s because we strongly believe that a ...