The Ultimate Demand Generation Guide (with Strategies and Examples)

Demand Generation Strategy in 2017 – What you need to know!   Flashback: it’s 1989. Dusk is falling and an Iowa farmer is s...

Product Marketing Versus Product Management

Who doesn’t love the show Silicon Valley? Mike Judge, the man who gave us King of the Hill, created this uproarious and remarka...

Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)

A critical part of marketing is knowing which campaigns are driving the most ROI. Only once you have this data can you effecti...

3 Promotional Email Examples Guaranteed to Convert

When it comes to promotional emails, you don’t just want to be – you know – that guy. We all know this guy from somewhere. He’...

Facebook’s F8 Conference: Important Updates to Facebook Analytics

  Facebook Analytics Updates An impressive development from the F8 Conference were the new updates to the Facebook An...

What is Lifecycle Marketing?

(Source) What is Lifecycle Marketing? What separates the amateur and the professional salesman? It’s not the car, the clo...

What is Lead Nurturing?

What do Mary Poppins and lead nurturing have in common? Unless your brand name is Disney, it’s not animated characters and f...

Marketing Attribution: How Can It Improve Your Marketing Strategy?

Today’s marketing landscape is more complex and broad that it's ever been: Marketers face more choices, more channels, and ...

What is Loyalty Marketing?

According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% ...

Product Marketing Strategy: 57 Experts Discuss Key Pillars for Success

"If you build it, they will come." That line might have worked for Kevin Costner in Field of Dreams, but such advice can...