The Advocacy Channel Ep. 16: What’s New in Customer Marketing and What to Expect in 2023

Is now a good time to start up customer marketing in your company? (Listen from 27:42) Considering the state of the economy and...

The Advocacy Channel Ep. 15: All You Need to Know About Customer Reference Programs

Once your program is set up, what do you need to be successful? (Listen from 21:55) What do you need to think about for your cu...

The Advocacy Channel Ep. 12: How Adobe’s Marketo Engage Maintained and Grew Their Community Through a Merger and Acquisition

Kevin adds that not only is it critical to get feedback from your customers during a transition, but translating that back to y...

The Advocacy Channel Ep. 11: How to Develop Advocates from the Beginning of the Customer Journey

What key lessons have you learned on your journey in customer marketing? What advice would you offer someone else? (Listen from...

The Advocacy Channel Ep. 10: How to Identify When a Customer is Ready to Join Your Advocacy Program with Pablo Fernandes

How can you take a proactive approach to customer advocacy? (Listen from 32:00) When planning how to go about managing your adv...

The Advocacy Channel Ep. 9: The Importance of Authentic Customer Stories with Lauren Locke-Paddon

How can you advocate for the value of capturing customer stories? Implementing a new initiative can require buy-in from multipl...

The Advocacy Channel Ep. 8: Important Lessons in Customer Marketing With Expert Scott K. Wilder

Don’t be afraid to co-create and co-innovate with your advocates While customer marketing has been written and talked about for...

The Advocacy Channel Ep. 7: How to Build an Engaging & Successful Customer Feedback Program

How do you close the loop on customer feedback? Once you’ve managed to start collecting customer feedback, what do you do with ...

The Advocacy Channel Ep. 6: Fiverr’s Unique Approach to Building Genuine Customer Connections with Trisha Diamond

Welcome to our first episode of 2022! We’re excited to kick off the new year with special guest Trisha Diamond, Director of Cus...

The Advocacy Channel Ep. 5: How to Get Buy-in for Your Customer Advocacy Marketing Program with Jon Ashley

Wondering how to get started with a customer advocacy initiative in your organization? Whether you’re a marketer, product manag...