The Advocacy Channel Ep. 9: The Importance of Authentic Customer Stories with Lauren Locke-Paddon

How can you advocate for the value of capturing customer stories? Implementing a new initiative can require buy-in from multipl...

The Advocacy Channel Ep. 8: Important Lessons in Customer Marketing With Expert Scott K. Wilder

Don’t be afraid to co-create and co-innovate with your advocates While customer marketing has been written and talked about for...

The Advocacy Channel Ep. 7: How to Build an Engaging & Successful Customer Feedback Program

How do you close the loop on customer feedback? Once you’ve managed to start collecting customer feedback, what do you do with ...

The Advocacy Channel Ep. 6: Fiverr’s Unique Approach to Building Genuine Customer Connections with Trisha Diamond

Welcome to our first episode of 2022! We’re excited to kick off the new year with special guest Trisha Diamond, Director of Cus...

The Advocacy Channel Ep. 5: How to Get Buy-in for Your Customer Advocacy Marketing Program with Jon Ashley

Wondering how to get started with a customer advocacy initiative in your organization? Whether you’re a marketer, product manag...

The Advocacy Channel Ep. 4: How to Align Marketing & Product for Ultimate Growth with Guest Maria Cuasay

As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buz...

The Advocacy Channel Ep. 3: How to Combat Rising Customer Acquisition Costs with Guest Rory Capern

As 2021 draws to a close, we start to reflect on just how much the last couple of years have shifted the way top marketing and ...

The Advocacy Channel Ep. 2: Top Strategies for Building Customer Advocacy with Guest Rebecca Kapler

With rapidly changing customer expectations and outdated, oversaturated marketing channels, advocacy and customer marketing are...

The Advocacy Channel Ep. 1: How Recipient Benefiting Incentive Programs Achieve Better Results with Guest Rachel Gershon

Can a single-sided referral program work just as well as a double-sided program? Should you reward the referring customer, the ...