The Advocacy Channel Ep. 5: How to Get Buy-in for Your Customer Advocacy Marketing Program with Jon Ashley
Wondering how to get started with a customer advocacy initiative in your organization?
Whether you’re a marketer, product manag...
The Advocacy Channel Ep. 4: How to Align Marketing & Product for Ultimate Growth with Guest Maria Cuasay
As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buz...
The Advocacy Channel Ep. 3: How to Combat Rising Customer Acquisition Costs with Guest Rory Capern
As 2021 draws to a close, we start to reflect on just how much the last couple of years have shifted the way top marketing and ...
The Advocacy Channel Ep. 2: Top Strategies for Building Customer Advocacy with Guest Rebecca Kapler
With rapidly changing customer expectations and outdated, oversaturated marketing channels, advocacy and customer marketing are...
The Advocacy Channel Ep. 1: How Recipient Benefiting Incentive Programs Achieve Better Results with Guest Rachel Gershon
Can a single-sided referral program work just as well as a double-sided program? Should you reward the referring customer, the ...