How to Leverage the Power of Brand Champions
“The purpose of a business is to create a customer who creates customers.”
When was the last time you tried a product after ...
Best Mobile Referral Program Examples of 2019
We spend 3 hours and 15 minutes a day on our phones.
Whether your brand is predominantly mobile, or balances both desktop and m...
6 Ways to Get More Referrals with Psychology
Marketing is all about influence. It’s about getting customers to say “I need that!” and “I’ll buy that!”.
But what’s the diffe...
Referral Programs: What should you be running?
We’ve all heard about a referral program, and as a consumer, you’ve likely come in contact with at least one along the way. Som...
5 Questions to Ask Before Launching a Referral Program
Many of us have been there - you finish launching a project only to realize you missed a few steps and exclaim “Why didn’t I th...
An Introduction to Affiliate Programs
Imagine you own a product review website and generate revenue through banner ads and sponsorships.
What if, by simply adding...
Essential Loyalty Marketing Statistics for 2019
Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...
9 Costly Loyalty Program Mistakes (and how to avoid them)
It’s no secret that loyalty programs are an effective way for businesses in the digital economy to accelerate growth and boost ...
The New Currencies of Loyalty: Going Beyond Cash and Points
If we ask to you imagine enrolling in a customer loyalty program, you probably think of earning rewards like points, cash, or d...
What Makes a Partner Program?
If you’ve read our blog before, you’re well-aware that referral programs are effective for companies operating in the digital s...