What is Lead Nurturing?
What do Mary Poppins and lead nurturing have in common?
Unless your brand name is Disney, it’s not animated characters and f...
Announcing the new SaaSquatch Agency Partner Program
It’s no surprise that consumers today aren’t buying like they used to. Technology has shifted how consumers engage with bra...
Marketing Attribution: How Can It Improve Your Marketing Strategy?
Today’s marketing landscape is more complex and broad that it's ever been: Marketers face more choices, more channels, and ...
What is Loyalty Marketing?
According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10...
First Annual Cutthroat Gaming Raises Over $5.7k
Referral SaaSquatch hosted the 1st Annual Cutthroat gaming in support of Child's Play this year. A great time was had by all an...
Product Marketing Strategy: 57 Experts Discuss Key Pillars for Success
"If you build it, they will come."
That line might have worked for Kevin Costner in Field of Dreams, but such advice can...
What is Word of Mouth Marketing?
If you’ve been to a National Park, you know Smokey the Bear. With the classic slogan “Only you can prevent forest fires.” poste...
Customer Retention Strategies: The Benefits of Keeping Your Customers Happy
Customer Retention Terms: What is Customer Retention?
Customer Retention: An assessment of how loyal customers are to a busi...
Growth Hacking Strategies: How 43 Founders Landed Their First Customers
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Starting a business and launching a product is hard.
Landing your first paying customers is even harder.
Ever...
29 Digital Marketing Statistics for 2017
The digital marketing industry has been growing for over two decades now and is expected to continue growing well into the ...