Product Marketing Versus Product Management
Who doesn’t love the show Silicon Valley?
Mike Judge, the man who gave us King of the Hill, created this uproarious and rema...
Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)
A critical part of marketing is knowing which campaigns are driving the most ROI. Only once you have this data can you effe...
DPR&Co Joins as SaaSquatch Agency Partner
Referral SaaSquatch is excited to introduce the newest member of the SaaSquatch Agency Partner Program: Melbourne based digital...
3 Promotional Email Examples Guaranteed to Convert
When it comes to promotional emails, you don’t just want to be - you know - that guy.
We all know this guy from somewhe...
Facebook’s F8 Conference: Important Updates to Facebook Analytics
Facebook Analytics Updates
An impressive development from the F8 Conference were the new updates to the Facebook An...
What is Lifecycle Marketing?
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What is Lifecycle Marketing?
What separates the amateur and the professional salesman? It’s not the car, the clo...
What is Lead Nurturing?
What do Mary Poppins and lead nurturing have in common?
Unless your brand name is Disney, it’s not animated characters and f...
Announcing the new SaaSquatch Agency Partner Program
It’s no surprise that consumers today aren’t buying like they used to. Technology has shifted how consumers engage with bra...
Marketing Attribution: How Can It Improve Your Marketing Strategy?
Today’s marketing landscape is more complex and broad that it's ever been: Marketers face more choices, more channels, and ...
What is Loyalty Marketing?
According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10...