Applying Consumer Behavior Principles to Your Marketing Strategy

Increasingly, marketers are looking to science for insights about how and why people share. Drawing from research about psychol...

Loyalty Marketing Best Practices in 2016

Loyalty marketing has grown increasingly important over the last several years. With the general shift to a membership-based e...

Mobile Email Campaigns in 2016 – What You Need to Know

While traditional desktop email campaigns have been passed over in favor of other marketing channels, mobile consumer behaviors...

How to Improve Your Retention Marketing Strategy

A successful retention campaign starts even before your first contact with a customer and continues throughout the lifetime of ...

6 Tactics to Improve Your App Store Optimization

App Store Optimization has become increasingly important now that there are over 3 million apps currently listed in Google Play...

Our Comprehensive Guide to Referral Marketing

  “Referral marketing is the science of converting customer’s social capital into brand’s economic capital. “ [Harvard Busin...

10 Ways to Optimize Your Push Notification Strategy

  Taking advantage of a push notification strategy is an effective way to reach users and provide them with immediate, actio...

How to Create an Effective In-App Messaging Strategy

As far as guaranteed ways to reach your audience go, in-app messaging is one of the least intrusive and most effective methods ...

The Ultimate Guide to Mobile Referral Marketing

Ask your friends who they trust and they’ll say family or friends. The human disposition is to trust our inner circles, and...

5 Ways to Accelerate Your Facebook Advertising Strategy

The reach of a facebook advertising strategy is staggering. One out of every five people, approximately 20% of the world’s popu...