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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies referrals & rewards marketing.

Video: Does a customer referral program work for my business?

An essential part of running marketing campaigns is determining return on investment. This video shows how to calculate basic customer referral program ROI.

Video: What reward should I offer for a referral?

Discounts, Credits, Swag what should we give out? In this section we go over the different rewards you can give out in a customer referral program...
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Video: Who should I reward for a successful referral?

A common problem customer referral programs make is only rewarding one set of users. In this section we go over the benefits of one-sided and two-sided...

Video: What is the goal of a customer referral program?

We all need to figure out the effectiveness of our marketing campaigns. In this section we explain the goals of a customer referral program and run...

Video: When should I launch my customer referral program?

Every company should know if their product can use a customer referral program. When should I launch my customer referral program? We answer that and more..
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Video: Why would I launch a customer referral program?

What do Pirate Metrics, Seth Godin or any other web god out there have in common? They ask - Why would I launch a customer referral program?...
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Video: What is not a customer referral program?

Customer Referral Programs, Affiliate Programs, Partner Programs. What is not a customer referral program? In this video we'll show you...
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Video: What is a customer referral program?

Learn what is a customer referral program in this short video. We'll take you through the basics, because there is still a lot of confusion about this space

If You’re Not Growing You’re Dying – The Tools, Plan and Strategy to Grow Your Startup

There is not secret recipe to grow your startup. But, with the right tools, plan and execution your chances of building a rocket ship greatly increase.

[Interview] Stride on Growth

We recently sat down with Kevin from Stride to talked about how they started the company, settled on their SEO terms, and how Google is their top referrer.