Marketing Attribution: How Can It Improve Your Marketing Strategy?
Today’s marketing landscape is more complex and broad that it's ever been: Marketers face more choices, more channels, and ...
What is Loyalty Marketing?
According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10...
Product Marketing Strategy: 57 Experts Discuss Key Pillars for Success
"If you build it, they will come."
That line might have worked for Kevin Costner in Field of Dreams, but such advice can...
7 Premier Bank Referral Marketing Campaigns
Bank referral marketing campaigns are widely adopted because they bring in long-term customers and reward loyal customers. Enga...
The SaaSquatch Guide to Growth Automation
Let’s take a quick step back into 1980.
Americans watch helplessly as inflation creeps higher and higher. Purchasing power i...
15 Growth Automation Statistics You Need to Know
There once was an Indiana country boy who called himself “The Hick from French Lick.” Starting at age 13, the rural youth began...
12 Terms You Should Know About Growth Automation
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Computers aren’t just for the front pocket of my shirt anymore. Fantasy stories like Game of Thrones are all the ra...
17 Surprising Referral Marketing Statistics
My friend sold swords on military bases for a living. Yes, people actually do that. By swords, I mean gigantic blades of st...
13 Winning Customer Acquisition Examples
Night’s fallen but the big man refuses to stop driving. His blonde companion is asleep in the front seat, quietly snoring ...
The 21 Best Marketing Articles to Read for 2017
As a marketer, I sometimes feel that we ride a six-month wave of trends, fashions so to speak, that flare up and then pass away...