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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies on loyalty, referrals & rewards marketing.
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Power Your Marketing Stack with SaaSquatch + Zapier

Connect SaaSquatch referral program software to over 3,000 apps. Let our Zapier Integration automate your workflows so you can focus on what's important.
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The Advocacy Channel Ep. 5: How to Get Buy-in for Your Customer Advocacy Marketing Program with Jon Ashley

In this episode of The Advocacy Channel: A Customer Marketing Podcast, Will chats with Jon Ashley on how to get buy-in for your customer advocacy program.
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5 Ways to Use Loyalty, Referrals, and Rewards During the Holiday Season

Check out 5 ways that brands are using loyalty, referrals and rewards during the holiday season and embrace the spirit of giving.
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The Advocacy Channel Ep. 4: How to Align Marketing & Product for Ultimate Growth with Guest Maria Cuasay

In this episode of The Advocacy Channel: A Customer Marketing Podcast, Will chats with Maria Cuasay on how to align marketing and product.
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Referral Programs: What should you be running?

There's so much confusion and risk when picking the type of referral program best for your business. We made a cheat sheet to pick the right one every time.
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The Advocacy Channel Ep. 3: How to Combat Rising Customer Acquisition Costs with Guest Rory Capern

In this episode of The Advocacy Channel: A Customer Marketing Podcast, Will chats with Rory Capern on how to combat rising acquisition costs.
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How to Leverage the Power of Brand Champions

Drive new business to your door with a cost-effective solution: build a team of brand champions to supercharge your word-of-mouth marketing.
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The Advocacy Channel Ep. 2: Top Strategies for Building Customer Advocacy with Guest Rebecca Kapler

In this episode of The Advocacy Channel, Will Fraser and Rebecca Kapler discuss building successful customer advocacy programs.
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Introducing the New Squatcher Advocate Program

Do you believe in the power of SaaSquatch? Share SaaSquatch with a friend and everyone gets rewarded!
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The Advocacy Channel Ep. 1: How Recipient Benefiting Incentive Programs Achieve Better Results with Guest Rachel Gershon

We welcome special guest Rachel Gershon to chat about her innovative research on referral program reward structure.