6 Ways to Get More Referrals with Psychology
Marketing is all about influence. It’s about getting customers to say “I need that!” and “I’ll buy that!”.
But what’s the diffe...
Referral Programs: What should you be running?
We’ve all heard about a referral program, and as a consumer, you’ve likely come in contact with at least one along the way. Som...
A Solution to Blue Apron’s Retention Problem
Once upon a time, Blue Apron flourished as a promising unicorn startup. Backed by $135 million in venture funding and a $2 bill...
3 Steps to Loyalty Program Personalization
The numbers are in, and the impact is clear. “Personalization” isn’t just a marketing buzzword anymore, but a strategy that the...
5 Questions to Ask Before Launching a Referral Program
Many of us have been there - you finish launching a project only to realize you missed a few steps and exclaim “Why didn’t I th...
How to Boost Your Loyalty Program Participation Rate
The average consumer belongs to 13.4 loyalty programs, but is only active in 6.7.
– Bond Brand Loyalty
While many brands ca...
Loyalty Programs for Customer Retention
If you had a leaky bucket, would you try and fill it with water?
Or would you patch the holes first?
Chances are, you’d f...
An Introduction to Affiliate Programs
Imagine you own a product review website and generate revenue through banner ads and sponsorships.
What if, by simply adding...
What is Retention Marketing?
Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...
Loyalty Programs to Maximize Customer Lifetime Value
Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving.
Why? As the cost of...