What is the Digital Loyalty Academy?
As the first online academy dedicated to digital loyalty marketing, it will teach you how to build a loyal customer base for a mobile app, subscription service, SaaS business, e-commerce store, or digital marketplace using incentive-based loyalty programs.
By combining proven models and frameworks with today’s technology landscape, we will equip you with the knowledge, tools, and confidence you need to make an impact in your role and career as a marketer and drive growth in your organization.
As marketing and technology products become more complex, this expertise will separate the average marketers from the exceptional ones. We want to help YOU become exceptional and increase your worth as a marketer in today’s competitive job market.
All course content is accessible online, and can be completed at your own pace. Each module includes quizzes and assignments to solidify your knowledge, and if you sign up now, you’ll have access to the content for life.
Who should enroll in the Digital Loyalty Academy?
Whether you’re a marketing professional looking to advance your career, a student wanting to learn more about the loyalty marketing world, or curious about loyalty strategies for digital businesses, this course is for you!
Enrolment in the Academy does not require any previous marketing or professional experience. We’ll start with the basics, and move to more advanced concepts as the course progresses.
Master the art of building brand loyalty to enhance your digital marketing toolbox and level up your career. Sign up here today.
Will I earn a certification?
Yes! To reflect your hard work, new knowledge, and valuable skills, you’ll receive a certificate of completion after passing the final exam.
Why should I learn about loyalty marketing?
Whether you have 1 customer or 1 million, knowing how to build customer loyalty means knowing how to drive revenue, lower operating costs, improve your brand image, and expand your reach like never before.
The average loyal customer is worth up to 10x the value of their first purchase, and will spend 67% more than a new one through repeat purchases, larger cart sizes, and frequent upsells.
Although loyalty programs have been traditionally seen in gas stations, grocery stores, and other brick & mortar organizations, digital businesses are uniquely positioned to build loyalty programs that drive results. With multiple touch points and real-time data, value can be added to every user interaction.
Don’t just take our word for it – Digital giants like Uber are now realizing the importance of implementing full-fledged customer loyalty strategy. It’s a competitive advantage, and no longer something you can afford to ignore.
Now more than ever, employers are in search of marketers who can showcase their ability to implement strategies that increase engagement and brand loyalty while impacting the bottom line. Digital businesses are looking for ways to drive growth, and loyalty marketing is a proven solution.
If you’re still not convinced, check out this post for the benefits of a loyalty program in the digital economy.
What will I learn?
When we say ‘loyalty’, we’re not talking about the punch card at your local coffee shop, or the points you collect at the grocery store. We’re not here to teach you about increasing loyalty with polite interactions and better customer service.
The Digital Loyalty Academy dissects the proven, tactical methods for creating and running a loyalty strategy. It explains how to understand and optimize the buyer’s journey to maximize revenue per customer with targeted incentives.
As the go-to loyalty expert in your current or future organization, here’s what you’ll take away from the Digital Loyalty Academy:
- What customer loyalty means for a digital business and why it’s critical for success
- What tools and models digital businesses use to build a loyalty strategy that drives results
- How to design, implement, and maintain loyalty programs at every stage in the customer journey for maximum engagement
- How to select the most effective rewards for your loyalty programs
- How to measure the success of, and continuously improve your loyalty programs
- And much more.
How much does it cost?
The SaaSquatch Digital Loyalty Academy is completely free for the first 700 students. Sign up here today.
For more information on the SaaSquatch Digital Loyalty Academy, check out our FAQ page.