The stages of your customers journey depends on your industry and business model. It's important to define these stages so that you can tailor specific messages and campaigns around it.

What is Lifecycle Marketing?

A customer’s lifecycle is the stages they go through while interacting with your company.

Lifecycle marketing means engaging with each person differently depending on which stage they’re in. Address your audiences different needs through the best messages, programs and incentives.

With lifecycle marketing, you’ll maximize the value of each interaction and keep your audiences engaged.

How is SaaSquatch a Lifecycle Marketing Platform?

SaaSquatch keeps your customers engaged at every stage through powerful customer marketing programs.

1. Referral programs reach, acquire and convert new customers

2. Loyalty programs activate and retain these new customers

3. Both program types encourage acts of advocacy

The result? Higher average customer lifetime value, increased retention rates, lower CAC and more revenue.

LifeCycle Program Modules

With the SaaSquatch LifeCycle plan, you get access to all our program modules:

Increase customer acquisition with SaaSquatch, the most sophisticated Referral Software.

Customer Referral Programs

Encourage your customers to advocate on your behalf to help you reach, acquire and convert new customers.

Increase the LTV of your customers with a sophisticated SaaSquatch customer loyalty program

Customer Loyalty Programs

Engage and retain your customers with loyalty programs. Encourage new feature adoption, repeat purchases and more.

Engage your customers at every stage of their journey with loyalty and referral programs with the SaaSquatch Lifecycle Package

Partner Referral Programs

Incentivize and reward your partners, influencers and affiliates when they refer new customers to your business.

Seamless end-user experiences

Beautiful and accessible end-user experiences are what make or break an engagement program. With SaaSquatch you have two options. You can embed your program in your mobile or web app or have it hosted on a secure, multi-page microsite.

With SaaSquatch you can run lifecycle marketing programs that embedd directly in your mobile or web app using our customizable program widgets.

Embeddable widgets

Engage your customers in your mobile or web app with SaaSquatch embeddable widgets. Use widgets for un-gated programs and reach up to 10x more users.

Create secure and password protected referral and or loyalty experiences for your customers, partners and employees using SaaSquatch Microsites.

Multi-page microsites

Deliver secure, password-protected multi-page microsites to your customers, partners and affiliates. Make it yours with our all-new visual editor.

SaaSquatch customers have made millions in word-of-mouth revenue through referral and loyalty programs.

What can you achieve with lifecycle marketing programs?

Through lifecycle marketing programs, our customers have achieved:

  • Millions in word-of-mouth revenue
  • 2x higher conversion rates
  • 45% lower customer acquisition costs
  • 18% higher average selling price
  • 48% more referral conversions
  • 5x more customer referrals

Read to grow with lifecycle marketing programs?

Book a Demo

Top Platform Features

With SaaSquatch you can create custom referral codes and links for your customers to use.

Custom referral codes and links

Our referral program software allows users to configure the points of conversion, giving you more flexibility and resulting in the perfect program that your customers will love.

Automated reward fulfillment

With SaaSquatch Referral & Loyalty Software you can create custom branded experiences for your users

Custom-branded microsites

SaaSquatch Referral & Loyalty Software has robust analytics so that you adjust your strategy and make the most out of your program

Referral status tracking

Create more advanced, tiered, multi-objective referral programs with the SaaSquatch referral program software

Multi-tier reward structures

With SaaSquatch Referral & Loyalty Software your users have a seamless end-user experience for web & mobile

Customizable notification emails

Keep your program secure and use SaaSquatch team user roles to assign specific permission levels to team members.

Team user roles and permissions

Keep your lifecycle marketing programs safe using SSO with Okta, SAML, AzureAD, Google

SSO with Okta, SAML, AzureAD, Google

With SaaSquatch you can reward any in or out-of-app action with any reward type.

Diverse reward offerings

Integrate SaaSquatch with your entire tech stack.

With SaaSquatch Referral & Loyalty Software you can seamlessly integrate with your entire tech stack to fit the way you already work.

Got questions? We have answers.

What's the difference between loyalty and referral programs?

Referral programs allow your customers to refer their friends to your business.
Loyalty programs reward users for completing in-app and out-of-app actions.

What do we recommend you choose? Both! With the LifeCycle plan you can run both program types and engage your customers at every stage.

What's included in the SaaSquatch LifeCycle plan?

The LifeCycle plan is our enterprise-level package. It gives you full access to the SaaSquatch platform, including access to:

  1. All three program modules: Referral, loyalty and partner.
  2. Both end-user experiences: Embeddable widgets and external microsites.
  3. Our advanced features: leaderboards, unified end-user experiences, multi-objective program set-up and more.

More details on what’s included in the LifeCycle plan can be found on our pricing page »

What type of rewards should we offer?

In our research, we found that dollar credit is the most popular reward type. For example, a “Give $10, Get $10” double-sided incentive. Check out the State of Referral Marketing Report to learn about the different reward types and what might be best for you.

With SaaSquatch you can reward with dollar credit or with:

  • Gift cards
  • Credit-rewards
  • Coupon codes
  • Points
  • Cash payouts
  • Custom rewards

Haven’t found what you’re looking for? Contact us and we’ll get back to you asap!