Ryan paved his own way to get involved with startups and growth marketing. He’s worked all over the world including Nairobi, New York and San Francisco. Learn more about his startup journey and his approach to growing Gumroad.
0:30 – Introduction
3:50 – Working at iHub in Nairobi, Kenya
5:00 – Leaving Square to Join Gumroad
5:40 – What is Gumroad?
9:40 – Initial Traction for Gumroad
11:26 – Add Value Before You Ask For Value – Chris Sacca
12:53 – Its Importance for Relationship-Based Selling
14:30 – Building Trust and Reciprocal Behavior
17:20 – Gumroad Resource Center
19:10 – Early Days and Maintaining Company Culture
23:20 – Typical Day in the Life
25:00 – Final Thoughts
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“Distribution for creators is broken.” Tweet this!
“We help creators focus on doing what they love.” Tweet this!
“We’re democratizing the way people sell things online.” Tweet this!
“Diplo was our first big indie artist that helped establish our credibility.” Tweet this!
“Add Value, Before You Ask For Value.” Tweet this!
“Go that extra mile for your potential customers.” Tweet this!
“You don’t have to have a massive team to impact 10s or 100s of millions of people.” Tweet this!
Bonus Interview – Foundation with Chris Sacca
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Brandon Gains is the growth marketing lead at Referral SaaSquatch – the customer referral platform for technology companies involved with SaaS, Media and E-Commerce. You can connect with him by email brandon at referralsaasquatch.com or on twitter @brandongains