Maximizing the Value of Your Loyalty Program: The Power of Reward Exchange

Loyalty programs have long been an effective way to reward customers for their repeat business. With modern technology, these p...

The Advocacy Channel Ep. 16: What’s New in Customer Marketing and What to Expect in 2023

Is now a good time to start up customer marketing in your company? (Listen from 27:42) Considering the state of the economy and...

What is Loyalty Marketing?

According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% ...

The Advocacy Channel Ep. 15: All You Need to Know About Customer Reference Programs

Once your program is set up, what do you need to be successful? (Listen from 21:55) What do you need to think about for your cu...

Announcing the PayPal x SaaSquatch Integration

PayPal needs no introduction. With our all-new integration, customers will have an improved partner and admin experience using ...

The Advocacy Channel Ep. 14: True Customer Loyalty and How to Build it with your Customers

How do you take an active (instead of passive) approach to building customer loyalty? (Listen from 42:30) We asked Matt if ther...

5 Proven Customer Retention Strategies to Try Out

Maybe you already know that a 5% increase in customer retention can lead to a 25-95% increase in profit. Maybe you’ve already l...

Create a Complete Customer Loyalty Marketing Strategy

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey ...

The Advocacy Channel Ep. 13: What’s Next in Customer Advocacy with Deena and Liz from Captivate Collective

What emerging trends are you seeing in customer advocacy? (Listen from 40:00) Having fully immersed themselves in the customer ...

Introducing: New Customizations for Programs

Marketers love the ability to personalize each touchpoint of their promotions. And while a special offer is a major contributin...