Announcing the PayPal x SaaSquatch Integration

PayPal needs no introduction. With our all-new integration, customers will have an improved partner and admin experience using ...

The Advocacy Channel Ep. 14: True Customer Loyalty and How to Build it with your Customers

How do you take an active (instead of passive) approach to building customer loyalty? (Listen from 42:30) We asked Matt if ther...

5 Proven Customer Retention Strategies to Try Out

Maybe you already know that a 5% increase in customer retention can lead to a 25-95% increase in profit. Maybe you’ve already l...

Create a Complete Customer Loyalty Marketing Strategy

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey ...

The Advocacy Channel Ep. 13: What’s Next in Customer Advocacy with Deena and Liz from Captivate Collective

What emerging trends are you seeing in customer advocacy? (Listen from 40:00) Having fully immersed themselves in the customer ...

Introducing: New Customizations for Programs

Marketers love the ability to personalize each touchpoint of their promotions. And while a special offer is a major contributin...

The Advocacy Channel Ep. 12: How Adobe’s Marketo Engage Maintained and Grew Their Community Through a Merger and Acquisition

Kevin adds that not only is it critical to get feedback from your customers during a transition, but translating that back to y...

How to make the most of your marketing budget during a downturn

We all sort of knew this was coming, didn’t we? The time has come to figure out how to make the most of your marketing budget d...

Behind the scenes of our widget editor revamp

A few weeks ago, we released our widget editor, 2.0. An all-new, more intuitive visual builder for our referral and loyalty wid...

The Advocacy Channel Ep. 11: How to Develop Advocates from the Beginning of the Customer Journey

What key lessons have you learned on your journey in customer marketing? What advice would you offer someone else? (Listen from...