5 Questions to Ask Before Launching a Referral Program

Many of us have been there - you finish launching a project only to realize you missed a few steps and exclaim “Why didn’t I th...

How to Boost Your Loyalty Program Participation Rate

The average consumer belongs to 13.4 loyalty programs, but is only active in 6.7. – Bond Brand Loyalty While many brands ca...

Loyalty Programs for Customer Retention

If you had a leaky bucket, would you try and fill it with water? Or would you patch the holes first? Chances are, you’d f...

An Introduction to Affiliate Programs

Imagine you own a product review website and generate revenue through banner ads and sponsorships. What if, by simply adding...

What is Retention Marketing?

Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...

How to Get More Referrals in 2019

Referral marketing is consistently quoted as the most effective form of marketing: 92% of consumers worldwide trust recomme...

Loyalty Programs to Maximize Customer Lifetime Value

Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving. Why? As the cost of...

What Customers Want from Your Loyalty Program

The average consumer is enrolled in 13.4 loyalty programs, but only active in half of them. Why? Too many loyalty programs a...

Essential Loyalty Marketing Statistics for 2019

Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...

Loss Aversion: How FOMO Drives Customer Action

Why is it that we just can’t seem to toss out that shirt in our closet we never wear? What about the book on our shelf we’ll ne...