Loss Aversion: How FOMO Drives Customer Action
Why is it that we just can’t seem to toss out that shirt in our closet we never wear? What about the book on our shelf we’ll ne...
Loyalty Programs for Customer Acquisition
In case you haven’t heard, loyalty programs aren’t just a retention tool anymore.
The best way to grow your business with in...
4 Ways You Should be Using Your Loyalty Program Data
From the prompts to accept cookies on every website, to the Facebook ad for the item that you almost placed in your online shop...
What Makes an Influencer Program?
We know that customer referrals are effective because we trust the opinions of people that we know and respect.
But what if ...
What Does Incentive Marketing Look Like for a Digital Business?
In the 18th century, American retailers offered copper tokens to customers after a sale. These tokens could be redeemed for fut...
5 Ways to Boost Your Reward Redemption Rate
How do you know if your loyalty program is working? By how many customers have enrolled? How many are actively participating?
...
Course Overview: The Digital Loyalty Academy
To supplement your learning, interactive quizzes and assignments throughout the course let you apply your new knowledge and col...
Introducing the Revenue Stack
Revenue is the lifeblood of every company. Without it, there is no business to run. With it, most problems are solved.
Howe...
8 Things Every Loyalty Program Needs to be Successful
If you’ve ever baked bread before, you know there are a few critical ingredients. Without yeast, the dough won’t rise. Without ...
The Anatomy of a Loyalty Program
If you've read our blog before, you know that we talk about loyalty programs a lot.
It’s because we strongly believe that a ...