Introducing: New Customizations for Programs
Marketers love the ability to personalize each touchpoint of their promotions. And while a special offer is a major contributin...
The Advocacy Channel Ep. 12: How Adobe’s Marketo Engage Maintained and Grew Their Community Through a Merger and Acquisition
Kevin adds that not only is it critical to get feedback from your customers during a transition, but translating that back to y...
How to make the most of your marketing budget during a downturn
We all sort of knew this was coming, didn’t we? The time has come to figure out how to make the most of your marketing budget d...
Behind the scenes of our widget editor revamp
A few weeks ago, we released our widget editor, 2.0. An all-new, more intuitive visual builder for our referral and loyalty wid...
The Advocacy Channel Ep. 11: How to Develop Advocates from the Beginning of the Customer Journey
What key lessons have you learned on your journey in customer marketing? What advice would you offer someone else?
(Listen from...
SaaSquatch Added to the Segment Catalog
Here at SaaSquatch, we’ve always understood the importance of making installation as easy as possible for our users.
That’s why...
The Advocacy Channel Ep. 10: How to Identify When a Customer is Ready to Join Your Advocacy Program with Pablo Fernandes
How can you take a proactive approach to customer advocacy?
(Listen from 32:00)
When planning how to go about managing your adv...
The Advocacy Channel Ep. 9: The Importance of Authentic Customer Stories with Lauren Locke-Paddon
How can you advocate for the value of capturing customer stories?
Implementing a new initiative can require buy-in from multipl...
The Advocacy Channel Ep. 8: Important Lessons in Customer Marketing With Expert Scott K. Wilder
Don’t be afraid to co-create and co-innovate with your advocates
While customer marketing has been written and talked about for...
How to Get More Customer Referrals(Part 2)
Referral marketing is consistently quoted as the most effective form of marketing: 92% of consumers worldwide trust recommendat...