Harnessing the Power of Chat GPT-4 to Design a Stellar Customer Referral Program
Before we dive into this article, which explores the incredible potential of Chat GPT-4 in designing a successful customer refe...
The Advocacy Channel Ep. 17: How Customer Marketing Influences Revenue and How to Prove It
What’s one piece of advice you have for customer marketers already running advocacy programs?
(Listen from 25:15)
If you’ve alr...
What is Retention Marketing?
Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...
Maximizing the Value of Your Loyalty Program: The Power of Reward Exchange
Loyalty programs have long been an effective way to reward customers for their repeat business. With modern technology, these p...
The Advocacy Channel Ep. 16: What’s New in Customer Marketing and What to Expect in 2023
Is now a good time to start up customer marketing in your company?
(Listen from 27:42)
Considering the state of the economy and...
What is Loyalty Marketing?
According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% ...
The Advocacy Channel Ep. 15: All You Need to Know About Customer Reference Programs
Once your program is set up, what do you need to be successful?
(Listen from 21:55)
What do you need to think about for your cu...
Announcing the PayPal x SaaSquatch Integration
PayPal needs no introduction. With our all-new integration, customers will have an improved partner and admin experience using ...
The Advocacy Channel Ep. 14: True Customer Loyalty and How to Build it with your Customers
How do you take an active (instead of passive) approach to building customer loyalty?
(Listen from 42:30)
We asked Matt if ther...
5 Proven Customer Retention Strategies to Try Out
Maybe you already know that a 5% increase in customer retention can lead to a 25-95% increase in profit. Maybe you’ve already l...