Harnessing the Power of Chat GPT-4 to Design a Stellar Customer Referral Program

Before we dive into this article, which explores the incredible potential of Chat GPT-4 in designing a successful customer refe...

The Advocacy Channel Ep. 17: How Customer Marketing Influences Revenue and How to Prove It

What’s one piece of advice you have for customer marketers already running advocacy programs? (Listen from 25:15) If you’ve alr...

What is Retention Marketing?

Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...

Maximizing the Value of Your Loyalty Program: The Power of Reward Exchange

Loyalty programs have long been an effective way to reward customers for their repeat business. With modern technology, these p...

The Advocacy Channel Ep. 16: What’s New in Customer Marketing and What to Expect in 2023

Is now a good time to start up customer marketing in your company? (Listen from 27:42) Considering the state of the economy and...

What is Loyalty Marketing?

According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10% ...

The Advocacy Channel Ep. 15: All You Need to Know About Customer Reference Programs

Once your program is set up, what do you need to be successful? (Listen from 21:55) What do you need to think about for your cu...

Announcing the PayPal x SaaSquatch Integration

PayPal needs no introduction. With our all-new integration, customers will have an improved partner and admin experience using ...

The Advocacy Channel Ep. 14: True Customer Loyalty and How to Build it with your Customers

How do you take an active (instead of passive) approach to building customer loyalty? (Listen from 42:30) We asked Matt if ther...

5 Proven Customer Retention Strategies to Try Out

Maybe you already know that a 5% increase in customer retention can lead to a 25-95% increase in profit. Maybe you’ve already l...