Introducing Instant Access Widgets! Run Low-Barrier Referral Programs on Your Website.

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We’re thrilled to announce the release of our brand-new Instant Access Widgets! This exciting new feature gives marketers the ability to drive even more referrals with un-gated programs that live on a website or online store.

The most common barrier for participants is when they are asked to login or signup to make a referral. Our Instant Access Widgets help increase referral rates by removing that barrier – your participants won’t need to login or signup to refer! All it takes for your participants to refer is an email address and a couple of clicks.

With these new widgets you can:

Create easy-to-use referral experiences that live in a website or online-store
Increase referral rates by engaging your shoppers at high conversion points:
- Example: You could add a widget on the post-checkout success page. This is when the shopper is at their happiest – they clearly like what you're selling and have bought something. Use this happy moment to ask shoppers to refer their friends in exchange for a discount on their next purchase. This encourages new and repeat business. It's a win, win!
Get set-up quickly and easily with minimal dev time and resources
Create seamless, on-brand programs using our 100% customizable widget editor
Send custom, single-use discount codes using SaaSquatch Fuel Tank Rewards, learn more here »

What are low-barrier referral programs and why do they matter?

The makings of a great referral marketing program is all in the experience you deliver! Like any great engagement program, if you can make it intuitive, fun and easy-to-use, you've got yourself a winner! Low-barrier, or un-gated, referral programs follow that very same concept by ensuring that the programs require little effort from its participants.

Unlike traditional referral programs that require participants to create an account or login before referring, un-gated programs eliminate this and allow your customers and fans to refer with just a few clicks. By removing this barrier, more people are likely to participate in your program in exchange for a deal on their next purchase.

5 examples of successful low-barrier website referral programs:

Here are five examples of successful e-commerce website referral programs that are low-barrier in that they don't require a user to login to participate:

Native

Native is a natural deodorant brand that offers a referral program that allows users to earn a 20% discount on their next purchase for every friend they refer. Users can share their unique referral link on social media or via email, and their friends also receive a 20% discount on their first purchase.

Here’s how the program works:

The referrer fills out the form with their email address and selects the button to start referring
The referrer then has the option to either add their friends email address or share their unique referral link via various social media channels
The referred friend receives the link, clicks on it and gets a 20% off discount code
The referred friend makes a purchase with the discount code
The referrer gets an notification that the referral was completed and they get a discount code to use on their next purchase

Check out their referral program here »

Bombas

Bombas is a sock and apparel brand that offers a referral program that allows users to earn a $20 credit for every friend they refer. Users can share their unique referral link on social media or via email, and their friends receive 25% off their first purchase.

Here’s how their website referral program works:

The referrer fills out the form with their email address and first name. They are also asked to add their friend’s email address.
Before the referrer sends the email, they also have the option to send their friend a reminder email in 3-days.
The referrer clicks the button to send the email
The referred friend receives the email with the link, clicks on it and gets a 25% off discount code
The referred friend makes a purchase with the discount code
The referrer gets an notification that the referral was completed and they get a $20 credit to use on their next purchase

Check out their program here »

Society6

Society6, an online marketplace for art and home decor, allows customers to refer friends and earn $15 in store credit for each friend they refer. Users can share their unique referral link on social media, or send an email directly to their friend from the society6 website referral program widget, and their friend also receives a $15 discount on top of other site promotions.

Here’s how their program works:

The referrer fills out the form with their first name, email address and phone number (optional) and selects the button to start referring
The referrer then has the option to share their friends email address or copy their unique referral link. If they choose to email their friend, they also have the option to send their friend a reminder email in 5-days.
The referred friend receives the link, clicks on it and gets a $15 off discount code
The referred friend makes a purchase using the discount code
The referrer gets an email notification that the referral was completed and they get a $15 off discount code to use on their next purchase

Check out their referral program on their website »

Purple

Purple is a mattress and bedding brand that offers a referral program that allows users to earn a $25 Amazon gift card for every friend they refer. Users can share their unique referral link on social media or via email, and their friends receive an additional 5% discount on their first purchase.

Here’s how their referral program works:

The referrer fills out the form with their email address and selects the button to start referring
The referrer then has the option to enter their nickname to create a custom link
They then have the option to copy their link, or send an email directly to their friend from the widget
The referred friend receives the link, clicks on it and gets a 5% off discount code
The referred friend makes a purchase using the discount code
The referrer gets an email notification that the referral was completed and they get sent a $25 Amazon Gift Card.

Check out their referral program here »

MVMT

MVMT is a watch and accessory brand that offers a referral program that allows users to earn a $25 credit for every friend they refer. Users can share their unique referral link on social media or via email, and their friends receive $25 off their first purchase of $100 or more. Here’s how their website referral program works:

The referrer fills out the form with their email address and selects the button to start referring
The referrer then has the option to either add their friends email address or share their unique referral link via various social media channels
The referred friend receives the link, clicks on it and gets a $25 credit towards their first purchase
The referred friend makes a purchase with the discount code
The referrer gets an notification that the referral was completed and they get $25 in points to use on their next purchase

Check out their website referral program here »

Although we don’t know the specific success metrics of the above-mentioned e-commerce website referral programs, by providing incentives for users to refer their friends and removing the barriers to participation, these businesses are able to leverage the power of word-of-mouth marketing to grow their customer base and increase brand loyalty.

If you’re ready to start a website referral program of your own or if you already have a program that isn’t getting much traction – Book a demo to see our widgets in action! »