The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason! The brands that get ahead in competitive industries are the ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join host Will Fraser, SaaSquatch Co-Founder and CEO, as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
LATEST EPISODE!
Episode 20: The Best Ways for Marketing and Customer Success Teams to Collaborate on Customer Marketing Initiatives
With Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer at Enable Us
Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.
In this episode, we delve into the inner workings of the Enable Us team and explore their approach to customer marketing programs. We take a closer look at the role of OKRs in fostering alignment between marketing and customer success teams. Additionally, we discuss the importance of internal buy-in and share tips on how to nurture it. Finally, we examine the signs that indicate the need for tighter collaboration. By the end of this episode, you will gain valuable insights on how to improve collaboration within your own team.
Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.
In this episode, we delve into the inner workings of the Enable Us team and explore their approach to customer marketing programs. We take a closer look at the role of OKRs in fostering alignment between marketing and customer success teams. Additionally, we discuss the importance of internal buy-in and share tips on how to nurture it. Finally, we examine the signs that indicate the need for tighter collaboration. By the end of this episode, you will gain valuable insights on how to improve collaboration within your own team.
A podcast made by marketers for marketers
Meet your host, Will Fraser.
With over a decade of personal experience launching customer referral and loyalty programs for brands across the globe, Will has seen firsthand how successful companies deliver amazing results with advocacy and loyalty marketing. As a customer marketer, entrepreneur, and CEO of SaaSquatch, Will strives to lead engaging conversations on The Advocacy Channel: A Customer Marketing Podcast that leave you with practical tools and advice to use on your customer marketing journey.
Available wherever you get your marketing podcasts!
Become a guest on the show!
Are you a customer-centric marketing, product or customer success professional who has some actionable insights that you'd like to share with our listeners? Send us an email at marketing@saasquatch.com and let's chat about getting you on one of the most popular customer marketing podcasts!