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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies referrals & rewards marketing.
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Video: What type of fraud should I look for in my referral program?

In this section we go over the different types of fraud that can happen and answer - what type of fraud should I look for in my referral program?
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Video: Do I need to worry about fraud in my referral program?

With any referral program there is a risk of fraud. In this section we go over - Do I need to worry about fraud in my referral program?
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Video: How do I Increase the Frequency of my Referral Program?

Another problem referral programs have is not placing the program. In this section we go over: how do I increase the frequency of my referral program?
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Video: How do I Increase Incentive in my Referral Program?

A common mistake referral programs make is not having the right reward. In this section we answer - how do I increase incentive in my referral program?

Video: How do I Reduce Friction in my Referral Program?

One of the biggest mistakes is not making it easy for users. So, in this section we answer the question - How do I reduce friction in my referral program?

Video: How do I optimize my Customer Referral Program?

Another big customer question is - How do I optimize my customer referral program? In this section we go over three different ways you can change your...

5 Lessons Learned from Launching an In-House Referral Program

Derek Story from TeamPages shares his lessons learned from launching an in-house referral program. Including how he thinks about rewards and user experience
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Video: What metrics do I track in my referral program?

Another question we encounter is What metrics do I track in my referral program? Measuring the effectiveness of your customer referral program is crucial..
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Video: Where do I start measuring my referral program?

The problem with web marketing metrics is that there are too many to track. Where do I start measuring my referral program? In this video we go over...
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Video: Do I need analytics in my customer referral program?

It's a common question we encounter Do I need analytics in my customer referral program? It's a mistake many in-house referral programs make...