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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies referrals & rewards marketing.
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New Feature Release: Introducing Gift Card Automation

Give your customers the opportunity to enjoy the perks of customized rewards, by integrating your referral program with Tango and Giftbit gift cards.
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June Release Recap

Multichannel Marketing

What is a Multichannel Marketing Strategy?

Multichannel Marketing is when you interact with potential, and existing, customers across various devices, mediums and networks (i.e. Channels).
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What is Personalization in Marketing?

Learn about personalization in marketing, the benefits & challenges of personalization, and 5 amazing examples.
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6 Methods for Retaining Customers

This article outlines 6 strategies to retaining customers that actually work! Customer retention examples, definitions and actions steps all included.
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New Feature Release: Fuel Tank Custom Reward Management

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The Ultimate Demand Generation Guide (with Strategies and Examples)

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain ...
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Product Marketing Versus Product Management

Understanding product marketing versus product management is the key to successful products. With shared projects across upstream and downstream initiatives
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Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)

In the post, 43 experts explain the differences between marketing attribution models for your business and identify common mistakes to avoid.
DPR & Co. Digital Advertising Agency

DPR&Co Joins as SaaSquatch Agency Partner