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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies on loyalty, referrals & rewards marketing.

Hiring for Marketing is Broken – Here’s How We Fix It

Hiring for marketing has become extremely difficult over recent years as the tactics and expertise needed to be successful have changed ...

14 Tips to Improve Your Twitter Advertising Strategy

The rules of a twitter advertising strategy are changing. When you use Google to find information, how often do you filter the results by date? What about ..

5 Ways to Make Webinars Drive SaaS Company Growth

If you’ve been listening to SaaS marketing gurus, you’ve probably seen their use of webinars drive SaaS company growth - especially in the last year...

6 Ways to Grow Your Instagram Advertising Strategy

Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users...

How to Scale Your Influencer Marketing Strategy

An influencer marketing strategy helps brands reach consumers that are reliant on their network for product recommendations.

6 Ways to Improve Your B2B Content Strategy

A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience - and then

How to Develop Rockstar B2B Buyer Personas

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly buyer personas create stronger ...

Refer a Friend Promotions – 16 Menswear Referral Marketing Examples

In this guide we're going to review a few menswear referral marketing examples by showing you how leading brands - Indochino and Frank & Oak approach this ..

25 B2B SaaS EBook Marketing Techniques

Answers are typically not the problem. Finding them usually is.. Let’s take a look at a few ebook marketing examples from B2B SaaS companies.

A Beginner’s Guide to Net Promoter Score

For B2B marketers looking to swap guesswork for scientific and quantifiable answers, there’s a solution. It’s NPS, or Net Promoter Score.