SaaSquatch BlogYour destination for articles, podcasts, ebooks and case studies on loyalty, referrals & rewards marketing.

25 B2B SaaS EBook Marketing Techniques
Answers are typically not the problem. Finding them usually is.. Let’s take a look at a few ebook marketing examples from B2B SaaS companies.

A Beginner’s Guide to Net Promoter Score
For B2B marketers looking to swap guesswork for scientific and quantifiable answers, there’s a solution. It’s NPS, or Net Promoter Score.

How To Create Powerful Email Automation Tracks
Email automation is the key to building a successful digital business. An autoresponder email track is among your most powerful tools. Use it wisely to ...

Improve Your Mobile Optimization Strategy With These 7 Steps
Mobile optimization has helped music streaming apps like Pandora, Spotify and Tidal completely disrupt the music industry. With their pricing and ...

9 Actionable B2B Webinar Marketing Techniques
B2B webinar marketing techniques have been widely adopted and boast one of the highest conversion rates of any marketing technique - between 20% and 40%

7 Steps To Build The B2B Marketing Strategy You’ve Always Wanted
There are many steps after the first that must be properly executed to achieve success.. especially when crafting a B2B marketing strategy.

Breaking Down Menswear Mobile Marketing Examples
We live in a time where it’s easier than ever for menswear brands to reach out and say hello to new and returning customers. However since mobile marketing teams are all competing with each other for the attention of the customer, it’s eas

7 Actionable Mobile App Optimization Techniques
“There’s only one true way to win a customer-- treat them like they’re the only one.” If there’s any mobile app optimization strategy worth talking about ..

The 10 Best Marketing Book Summaries of 2016
That’s why we’ve summarized some of the best marketing books published over the last few years. We’ve included the odd classic too.
