Your destination for articles, podcasts, ebooks and case studies on loyalty, referrals & rewards marketing.
The Advocacy Channel Ep. 15: All You Need to Know About Customer Reference Programs
In this episode of the podcast we were joined by David Sroka who shared his deep expertise and advice in customer reference programs.
Announcing the PayPal x SaaSquatch Integration
Here are 5 ways the new PayPal x SaaSquatch integration can boost your partner and affiliate referral programs.
The Advocacy Channel Ep. 14: True Customer Loyalty and How to Build it with your Customers
Tune into episode 14 of the Advocacy Channel Podcast as we bring on Matthew Barnett to discuss what True Customer Loyalty looks like!
5 Proven Customer Retention Strategies to Try Out
Did you know it costs 5-25x more to acquire a new customer than to keep an existing one? Here are 5 customer retention strategies to try!
Create a Complete Customer Loyalty Marketing Strategy
In this guide to customer loyalty marketing, learn about the key tactics to effect a powerful loyalty strategy across email, mobile and web.
The Advocacy Channel Ep. 13: What’s Next in Customer Advocacy with Deena and Liz from Captivate Collective
Tune into episode 13 as we bring on Deena and Liz from Captivate Collective to talk about the future of customer advocacy programs.
Introducing: New Customizations for Programs
Reward customers for specific actions or during specific windows of time. Powerful customizations for your referral and loyalty programs.
The Advocacy Channel Ep. 12: How Adobe’s Marketo Engage Maintained and Grew Their Community Through a Merger and Acquisition
Hear the story directly from the man responsible for creating the Marketo community, Kevin Lau as he joins Will on The Advocacy Channel.
How to make the most of your marketing budget during a downturn
In light of current economic conditions, it's high time to figure out how to make the most of your marketing budget during a downturn.
Behind the scenes of our widget editor revamp
A few weeks ago, we released our widget editor, 2.0. An all-new, more intuitive visual builder for our referral and loyalty widgets.