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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies referrals & rewards marketing.

How to Calculate the ROI of Your Referral Program

In this article, we explain how to calculate the ROI of your Referral Program. There will be some math, but we promise it won't be too hard.
Cece and Lynn (2)

The Advocacy Channel Ep. 20: The Best Ways for Marketing and Customer Success Teams to Collaborate on Customer Marketing Initiatives

Learn how to improve collaboration between marketing and customer success teams to enhance your customer marketing initiatives in our latest podcast episode.
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Top 2024 Customer Retention Software Solutions

Uncover 2024's top customer retention software types and examples, learn about its importance and benefits in our guide.
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Introducing Instant Access Widgets! Run Low-Barrier Referral Programs on Your Website.

Drive more referrals with easy-to-use, low-barrier website referral programs using our new Instant Access Widgets.
Joel Klettke

The Advocacy Channel Ep. 19: How to Do Case Studies Right: Common Pitfalls to Avoid and the Content Gaps They Can Cover

In Episode 19, we interview expert Joel Klettke on crafting effective case studies in customer marketing. Tune in for his invaluable insights!

Referral Marketing Software: Powering Customer Acquisition

Supercharge acquisition with referral marketing software: Explore word-of-mouth strategies, benefits, and top providers for 2023.
Shannon Howard

The Advocacy Channel Ep. 18: How to Start a Customer Education Program, and Start it Off Right

In this episode we were joined by Shannon Howard who shared her deep expertise and advice in creating successful customer education programs

It’s here! The Powerful, Easy-to-Use SaaSquatch x HubSpot Integration

Everything you need to know about the all-new, easy-to-use and powerful SaaSquatch x HubSpot Referral Integration.
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Harnessing the Power of Chat GPT-4 to Design a Stellar Customer Referral Program

Learn how you can leverage Chat GPT-4 to help you plan and even implement an engaging and well-structured customer referral program.
Dana Alvarenga

The Advocacy Channel Ep. 17: How Customer Marketing Influences Revenue and How to Prove It

In this episode of the podcast we were joined by Dana Alvarenga who shared her deep expertise and advice in proving the value of your programs.