An Introduction to Affiliate Programs

Imagine you own a product review website and generate revenue through banner ads and sponsorships. What if, by simply adding...

What is Retention Marketing?

Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...

How to Get More Referrals in 2019

Referral marketing is consistently quoted as the most effective form of marketing: 92% of consumers worldwide trust recomme...

Loyalty Programs to Maximize Customer Lifetime Value

Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving. Why? As the cost of...

What Customers Want from Your Loyalty Program

The average consumer is enrolled in 13.4 loyalty programs, but only active in half of them. Why? Too many loyalty programs a...

Essential Loyalty Marketing Statistics for 2019

Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...

Loss Aversion: How FOMO Drives Customer Action

Why is it that we just can’t seem to toss out that shirt in our closet we never wear? What about the book on our shelf we’ll ne...

Loyalty Programs for Customer Acquisition

In case you haven’t heard, loyalty programs aren’t just a retention tool anymore. The best way to grow your business with in...

4 Ways You Should be Using Your Loyalty Program Data

From the prompts to accept cookies on every website, to the Facebook ad for the item that you almost placed in your online shop...

What Makes an Influencer Program?

We know that customer referrals are effective because we trust the opinions of people that we know and respect. But what if ...