What is Customer Lifecycle Marketing?

Survival in the digital economy isn’t just about who can acquire the most customers, but who can keep them coming back over tim...

How to Tell if Your Loyalty Program is Working

While a dedicated software platform can automate most of the work, loyalty programs aren’t something you set and forget - they’...

The Problem with Acquisition-Based Growth (and what to do instead)

Customers are complicated. Between selling to them, convincing them to stay with you, and trying to get them back if they le...

7 Myths about Loyalty Programs for Digital Businesses

What do you believe to be true about loyalty programs? Do you think they’re too expensive? Only a temporary craze? Not related ...

Using Incentives to Win Back Customers & Reduce Churn

You’ve probably had countless “we miss you” emails sneak into your inbox from brands you’ve stopped engaging with. Chances a...

How Uber is Redefining Loyalty

We live in a world where anyone with a computer and an internet connection can build and launch a digital product. The digital ...

9 Costly Loyalty Program Mistakes (and how to avoid them)

It’s no secret that loyalty programs are an effective way for businesses in the digital economy to accelerate growth and boost ...

How to Reward the Right Kind of Customer Behavior

P.S. Now that you know when to reward your customers, check out Part 1 of our series on choosing the best type rewards to offer...

Now Tech: B2B Customer Engagement Marketing

As SaaSquatch leads the charge from referrals to a full customer marketing platform we are excited to be recognized as a le...

The New Currencies of Loyalty: Going Beyond Cash and Points

If we ask to you imagine enrolling in a customer loyalty program, you probably think of earning rewards like points, cash, or d...