3 Steps to Loyalty Program Personalization
The numbers are in, and the impact is clear. “Personalization” isn’t just a marketing buzzword anymore, but a strategy that the...
5 Questions to Ask Before Launching a Referral Program
Many of us have been there - you finish launching a project only to realize you missed a few steps and exclaim “Why didn’t I th...
How to Boost Your Loyalty Program Participation Rate
The average consumer belongs to 13.4 loyalty programs, but is only active in 6.7.
– Bond Brand Loyalty
While many brands ca...
Loyalty Programs for Customer Retention
If you had a leaky bucket, would you try and fill it with water?
Or would you patch the holes first?
Chances are, you’d f...
An Introduction to Affiliate Programs
Imagine you own a product review website and generate revenue through banner ads and sponsorships.
What if, by simply adding...
What is Retention Marketing?
Ask anyone to define marketing, and they’ll likely describe strategies for attracting new customers like TV commercials, websit...
How to Get More Referrals in 2019
Referral marketing is consistently quoted as the most effective form of marketing: 92% of consumers worldwide trust recomme...
Loyalty Programs to Maximize Customer Lifetime Value
Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving.
Why? As the cost of...
What Customers Want from Your Loyalty Program
The average consumer is enrolled in 13.4 loyalty programs, but only active in half of them.
Why? Too many loyalty programs a...
Essential Loyalty Marketing Statistics for 2019
Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...