Loyalty Programs to Maximize Customer Lifetime Value

Customer lifetime value (LTV) is one of the most important metrics for a business to focus on improving. Why? As the cost of...

What Customers Want from Your Loyalty Program

The average consumer is enrolled in 13.4 loyalty programs, but only active in half of them. Why? Too many loyalty programs a...

Essential Loyalty Marketing Statistics for 2019

Acquisition costs have nearly doubled over the last five years, and anyone with an internet connection can become a direct comp...

Loss Aversion: How FOMO Drives Customer Action

Why is it that we just can’t seem to toss out that shirt in our closet we never wear? What about the book on our shelf we’ll ne...

Loyalty Programs for Customer Acquisition

In case you haven’t heard, loyalty programs aren’t just a retention tool anymore. The best way to grow your business with in...

4 Ways You Should be Using Your Loyalty Program Data

From the prompts to accept cookies on every website, to the Facebook ad for the item that you almost placed in your online shop...

What Makes an Influencer Program?

We know that customer referrals are effective because we trust the opinions of people that we know and respect. But what if ...

What Does Incentive Marketing Look Like for a Digital Business?

In the 18th century, American retailers offered copper tokens to customers after a sale. These tokens could be redeemed for fut...

5 Ways to Boost Your Reward Redemption Rate

How do you know if your loyalty program is working? By how many customers have enrolled? How many are actively participating? ...

Course Overview: The Digital Loyalty Academy

To supplement your learning, interactive quizzes and assignments throughout the course let you apply your new knowledge and col...