Introducing the Revenue Stack

Revenue is the lifeblood of every company. Without it, there is no business to run. With it, most problems are solved.  Howe...

8 Things Every Loyalty Program Needs to be Successful

If you’ve ever baked bread before, you know there are a few critical ingredients. Without yeast, the dough won’t rise. Without ...

The Anatomy of a Loyalty Program

If you've read our blog before, you know that we talk about loyalty programs a lot. It’s because we strongly believe that a ...

The Psychology Behind Loyalty Programs

Research tells us that loyal customers spend 67% more than new ones through repeat purchases, larger cart sizes, and frequent u...

Introducing The SaaSquatch Digital Loyalty Academy

What is the Digital Loyalty Academy? As the first online academy dedicated to digital loyalty marketing, it will teach you how ...

What is Customer Lifecycle Marketing?

Survival in the digital economy isn’t just about who can acquire the most customers, but who can keep them coming back over tim...

How to Tell if Your Loyalty Program is Working

While a dedicated software platform can automate most of the work, loyalty programs aren’t something you set and forget - they’...

The Problem with Acquisition-Based Growth (and what to do instead)

Customers are complicated. Between selling to them, convincing them to stay with you, and trying to get them back if they le...

7 Myths about Loyalty Programs for Digital Businesses

What do you believe to be true about loyalty programs? Do you think they’re too expensive? Only a temporary craze? Not related ...

Using Incentives to Win Back Customers & Reduce Churn

You’ve probably had countless “we miss you” emails sneak into your inbox from brands you’ve stopped engaging with. Chances a...